The Beatles, part of the capitalist machinery?

A critical review of the music video “Rain”


No way. That is the first thing that comes into my mind after reading this: "The Beatles did about as much to represent the interests of the nation's young people as the Spice Girls did in the 1990s." I cannot stop shaking. Posh Spice can be compared with John Lennon? No… Things get worse when I find out who has talked about such nonsense, David Fowler, a renowned Cambridge University historian. A cold sweat comes over my forehead.

Fowler supports the idea that The Beatles exploited fan worship, mindless screaming and nothing more than a passive teenage consumer, as away of gaining acclaim and notoriety. They were part of the capitalist machinery and their success was a result of the economic abundance that favored this passive consumption.

Here lies one general binary. We can consider The Beatles as part of the capitalist structure that established the patterns of the following commercial music trends or as a revolutionary band broke the structures of the common sense that ruled during the 1960s. In my opinion, The Beatles led a cultural revolution that broke the structures of society and the way music was understood. However, we can also tell that the Beatles imposed standardization in music that exploited successful musical features to commercial exhaustion (Adorno). I am going to analyze the music video “Rain” from the Beatles that was first shown in 1967. I am aware that during the 1960s music videos did not have the same aims that they started having after the 1980s but this video is one of the first conceptual music videos in pop music history.





The video starts with general shots of the members of the band walking around a green garden. They are all dressed in black modern ¨1960s styled¨ suits. These shots are followed by some close-ups and low angles of all the members of the band. The clip does not tell any story, it is just focused on the members of the group. The importance of the “stars” plays an important role in this video. I would also like to emphasize the great number of extreme close ups of some of the accessories of the members of the group (sunglasses, rings, anklets…). After reading Professor Fowler’s article, I cannot stop thinking about the commercial purpose of this video. These kind of video clips helped to establish a revolutionary fashion style that was followed by millions of young people around the world. This led us to the commercial purpose of the music video. Who were the interpretive communities of these kind of videos? Critical thinkers or just screaming and passive consumers?

I think that an infinite number of conclusions can be deduced from this music video. This is the beginning of a process that has led popular music to a wild consumption market where music producers only understand about profits and marking plans. Were the Beatles aware that they were founding this phenomenon? We will never know…however I will always enjoy listening to their songs again and again.